Soft T-shirts & joggers combined with positivity & humor
Sub_Urban Riot was born in 2006 in Venice, California. Two college friends realized that the cubicle life wasn’t for them, so they quit their corporate day jobs. Instead of settling for a good life, they decided to go against the grain to pursue a great one. So, at the beginning of one of the largest financial crises ever, they risked everything to start a company. A company that would allow them to ignore the rules, have fun & not take themselves too seriously. Sub_Urban Riot has grown into a global brand with a unique combination of positivity and humor; and a commitment to always re-imagine the good life.
What I really like about this brand?
The t-shirts themselves are that of a really nice quality. They are very soft & have a nice fit to them. They're not too bulky & they aren't fitted. Sometimes it's fun to wear your thoughts on your clothes! And these guys produce some very uplifting phrases I feel is a good reminder for everyone.